Build your own beauty marketplace
Every beauty salon owner knows that location is everything. After all, customers need to be able to find a salon in order to book an appointment. But what if there was a way to make it even easier for potential customers to find beauty salons? That's where a beauty marketplace comes in.
A beauty marketplace is essentially an online directory of businesses in the beauty industry. Customers can use the marketplace to search for businesses by location, type of service, or even price range. And because the marketplace is interactive, businesses can also list special deals and promotions that they are currently running.
The benefits of having a beauty marketplace are numerous. For one, it makes it easier for customers to find beauty salons. But it also allows their owners to stand out from the competition, and build a reputation as a go-to source for beauty information.
If you are ready to help service providers and customers find each other, then a beauty marketplace is the way to do it. Here's how to get started:
1. Choose the right platform: The first step in creating a beauty marketplace is choosing the right platform. There are a number of different options available, so it's important to select one that will meet your specific needs. One of them is MIP marketplace builder, that can help place beauty salons’ offers on an interactive map. With a little bit of effort, you can quickly get your marketplace up and running.
2. List beauty salons: Once you've chosen a platform, the next step is to invite beauty salons to your marketplace. Be sure to include all of the relevant information that potential customers will need, such as addresses, phone numbers, and websites.
3. Promote your marketplace: The final step is to promote your marketplace. This can be done through social media, online ads, or even word-of-mouth.
By following these steps, you'll be well on your way to creating a successful beauty marketplace. Now let’s take a closer look at how to do this from a technical point of view.
If you want to build a successful marketplace, then MIP platform is definitely your choice. Follow the link, and fill in your email address and password.
Once the account is created, you need to tell us a bit more about your future beauty marketplace. Just fill in your name, name of your marketplace, currency and country.
In the next step, you also need to define the pricing strategy. Would you allow renting offers for free on your marketplace, or you want to charge a fee for every transaction?
If you decide to go with “paid” option, you also need to specify the way commission for transactions will be charged.
Wallet balance. Commission will be accumulated on the clients’ (beauty salons owners’) account, and they will need to pay it to you through the established method. Via bank transfer or Stripe, for example.
Mangopay. It is a service which allows automatic distribution of a commission between a salon owner and the owner of a marketplace. Please be aware, that you need to create your own account in Mangopay to be able to use this feature. Verification process can take up to 3 months, so, keep this in mind.
After that, define the commission rate which will be taken from every transaction made on your marketplace. You can always change it later in the settings
After you’ve completed these simple steps, your beauty marketplace is almost ready to go. It becomes available for everyone on the internet but still requires a bit of customization to make it perfect :)
Let’s start from updating the settings of your marketplace page. Choose a title for your marketplace and switch the rental type to “Offers”.
Also, if you do not require the map on the main page, switch display type to just “List”.
Filter makes it much easier for the clients to find the services they want. Basically, here you can put any information you want. For example: service type, location, pricing level etc.
If you're ready to start selling services online, you'll need to connect your own domain to the marketplace. This process is relatively simple, and it will give you a more professional-looking online presence. First, you'll need to purchase a domain name from a registrar like GoDaddy or Namecheap. Once you have your domain name, you can then connect it to the marketplace via your marketplace's settings page. Simply enter your domain name into the appropriate field, and the marketplace will take care of the rest. In most cases, you'll need to verify your ownership of the domain before the connection is complete. However, once everything is set up, you'll be able to start offering services under your own brand!
The first step for a salon owner to add his own offer to the marketplace is to create an account. Then, they need to click on the “Add Offer” button.
This will take them to a form where they can enter the details of their offer. Once they’ve submitted an offer, it should be carefully reviewed by your team. If approved, it will then be live on the marketplace for other users to view and book. Quite easy, right?
There are a few ways how people can find offers on your marketplace. The easiest way is to use the filter function. They can filter services by type, price range, location, and other factors.
Once they've found an offer that interests them, they can contact the provider to learn more about the offer. After the deal happened, you, as a marketplace owner, will receive a commission for this transaction. Just easy as that!
To summarize, creating a beauty marketplace is a great way to differentiate your business and offer something unique to your customers. You can create a platform where people can find services and beauty salons can find their clients. You will not only be helping people to get better access to beauty services, but you’ll also be making money from every transaction that takes place on your website. It’s a win-win situation for everyone involved! Have you started building your marketplace yet? If not, what are you waiting for? :)